7:30AM–8:30AM ET
MDM Shift: Sales Transformation for Channel 2.0
-Tom Gale, CEO at Modern Distribution Management (MDM) -Mike Marks, Founding Partner at Indian River Consulting Group -Joe DeMarco, Vice President of Business Development & Technology, LINC Systems
Sales Transformation for Channel 2.0
Unlock the potential of your sales team with this education session on Sales Transformation. Explore the strategies and tactics that leading innovators in our field focus on to drive top-quartile performance and equity value.
Learn how to transition from a legacy outside sales process to a stronger hybrid model that integrates inside sales, digital channels, and well-defined team roles. Discover how to optimize your tech stack for enhanced customer engagement and lower sales costs, all while harnessing the power of data analytics.
Don’t miss this session to gain insights into creating leaner and stronger sales teams that can drive more revenue.
Tom Gale
CEO at Modern Distribution Management (MDM)
Tom Gale is CEO of Modern Distribution Management, a market research and media company that provides market intelligence to wholesale distribution executives and industrial product marketers.
Since 1967, MDM has helped leaders build better businesses as the definitive resource for industrial market insights, distribution management best practices, benchmarking, and trend analysis through its research, market analytics, reports, and conferences.
Mike Marks
Founding Partner at Indian River Consulting Group
Mike Marks co-founded IRCG in April 1987. He began his consulting practice after working in distribution management for more than 20 years. Over the years, his narrow focus on B2B channel-driven markets has created an extensive number of deep executive relationships within virtually every business vertical in construction, industrial, OEM, agricultural, and healthcare.
Joe DeMarco
Vice President of Business Development & Technology, LINC Systems
Joe currently leads LINC System’s Marketing and Technology Teams. He has played a fundamental role in shaping LINC’s growth and technological advancements, leading the company in launching CRM, Data Analytics, Data Lake, price management, and ecommerce.
Before joining LINC Systems spent 23 years at Stanley Black and Decker in sales and marketing management roles.
LINC Systems, headquartered in Westfield, Indiana serves the industrial and construction industry by supplying fastening solutions, packaging solutions, power tools, and industrial supply products. LINC’s geography is the United States and Mexico with about 300 employees. LINC as a platform company has grown over the past 8 years both organically and by acquisition and integration of 7 companies.
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7:30AM–8:30AM ET
Applied AI Today: A Recap of AI Innovations for the Industrial Channel
-Jonathan Bein, Managing Partner, Distribution Strategy Group
Applied AI Today: A Recap of AI Innovations for the Industrial Channel
Join us for a comprehensive recap of the “Applied AI for Distributors Conference” by the Distribution Strategy Group. In this session, we’ll revisit the key highlights, insights, and innovations shared during the conference. We’ll summarize the practical applications of AI in distribution, covering supply chain, finance, HR, sales, marketing, and customer service.
Discover how AI technologies like generative AI, image recognition, and language understanding are reshaping the distribution industry, and gain a deeper understanding of the challenges and opportunities distributors face in this AI-driven era.
Jonathan Bein
Managing Partner, Distribution Strategy Group
onathan Bein, Ph.D. has worked with many distributors to make their marketing a profit center. He has developed and applied analytic approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing, and channel strategy for distributors.
Prior to Distribution Strategy Group, Bein has successfully led and been part of executive management for software product and services companies in information technology, healthcare, and communications. Bein has been CEO of several companies including:
SkyeTek — grew revenues and valuation four-fold of RFID manufacturer in seven months.
IGS, Inc. — delivered 100 software solutions for companies such as AT&T, Comcast, Verizon, and Lucent.
Bolder Heuristics, Inc. — achieved Inc 500 ranking with software services for telecommunications, healthcare, and IT.
As VP of Engineering at Informed Access, a provider of phone-based healthcare triage, he drove the development of core products and services and the company was subsequently sold for $300M. As VP of Engineering at Telwatch, Bein drove the development of network management software that became the core platform for Objective Systems. At Martin Marietta, he applied artificial intelligence to perform automatic real-time fault handling of spacecraft hardware.
Bein earned his Ph.D. in Computer Science at the University of Colorado with a focus in Data Intensive Expert Systems and a BA in Computer Science at Indiana University.
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7:30AM–8:30AM ET
Elevate Your Forecasting Game: Navigating Business Cycles with ISA’s Top Line Pulse
-Bill Henricks, Chief Operating Officer, DoALL - Manuel Sedan, Director of Channel Development, Kennametal -Jon-Michael Raymond, Senior Vice President, Global Sales & Marketing, FyterTech Nonwovens
Elevate Your Forecasting Game: Navigating Business Cycles with ISA’s Top Line Pulse
You’ve heard the buzz around it… whether from ISA talking about it, ITR Economics endorsing it, or a peer touting its importance in their forecasting strategy.
We’re talking about ISA’s Top Line Pulse (TLP), a cutting-edge business analytics tool designed to empower you to navigate upcoming business cycles with precision.
Discover the capabilities of TLP, which offers users:
- Instant Access to Key Industry Data: Effortlessly retrieve data for major industry indexes such as Industrial Production, Primary Metals, Publicly Traded Distributors, and more.
- Ease of Use: Quickly and confidentially load your monthly sales data and dynamically model it in 3/12 and 12/12 rates of change—in just minutes!
- The Power to Leverage Your Data: Proactively prepare your company to tackle the challenges of tomorrow effectively.
Best of all, TLP is FREE for all ISA Member company employees.
Join this interactive session to witness the tool in action and learn how to kickstart your journey with it.
The session will also feature a panel discussion with three influential power users:
- Manuel Sedan, Director of Channel Development with Kennametal
- Bill Henricks with DGI Supply
- Jon-Michael Raymond with Fytertech Nonwovens
- Brendan Breen (facilitator) of ISA
Learn firsthand how TLP is applied in their companies, delivering significant ROI. Don’t miss out on this opportunity to harness the full potential of ISA’s Top Line Pulse!
Manuel Sedan
Director Channel Development, Kennametal
Manuel is Director of Channel Development for Metal Cutting Americas. In this role, Manuel has responsibility for strategy development and profitable growth of the Americas indirect Channel.
Manuel joined Kennametal in 2008 as a Market Analyst and has held several leadership roles within the company including Strategic Marketing, Global Product Management and Sales Management.
Manuel lives in Indiana, Pa with his two children, Lilianna and Sebastien.
Bill Henricks
Chief Operating Officer, DoALL
Bio coming soon!
Jon-Michael Raymond
Senior Vice President, Global Sales & Marketing, FyterTech Nonwovens
Bio coming soon!
Brendan Breen
CEO, Industrial Supply Association (ISA)
As a seasoned executive, Brendan has consistently demonstrated his ability to spearhead transformative changes. His strategic insights and innovative approach have propelled the organizations he has been a part of to new heights of excellence. Throughout his career, Brendan’s accomplishments have been underpinned by his profound understanding of industry dynamics, his ability to envision and execute comprehensive strategies, and his knack for driving sustainable growth.
His leadership style is characterized by a unique blend of decisiveness, creativity, and a deep appreciation for the contributions of each team member. Brendan currently resides in Lawrenceville, New Jersey, where he shares his life with his wife, Jamie, and their two daughters, Stella and Hazel.
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8:45AM–9:45AM ET
MDM Shift: Building a Strong Culture for Channel Success
-Tracie Sponenberg, Chief People Officer, The Granite Group -Sonia Timmons, Senior VP of Finance, Vallen -Chris Weiler, Executive Chairman, Weiler Abrasives Group -John Wiborg, CEO & President of Stellar Industrial Supply
Building a Strong Culture for Channel Success
In this educational session, delve into the world of building a strong culture that breaks down silos and fosters cross-functional, integrated teams.
Learn from successful channel leaders as they discuss the essential components of a great culture, including supportive leadership, belonging, shared values, and transparency. Gain insights into how a strong culture can lead to innovation and success within your organization.
Join us for a deep dive into creating a culture that helps meet and exceed customer expectations.
Tracie Sponenberg
Chief People Officer, The Granite Group
Tracie Sponenberg, Chief People Officer at The Granite Group, a growing company with 60 locations, is a globally recognized speaker specializing in HR, leadership, technology, and business. She has spent nearly three decades in human resources, working across various industries, focusing on strategic planning, technology, leadership, and culture development. Tracie, SPHR and SHRM-SCP certified, is a co-founder of HR Rebels and HR on the House, as well as a member of various HR organizations and councils. Her expertise has been featured in prestigious publications and she is a sought-after speaker at industry events. In her free time, Tracie enjoys reading, travel, and outdoor activities.
Sonia Timmons
Senior VP of Finance, Vallen
Bio coming soon!
Chris Weiler
Executive Chairman, Weiler Abrasives Group
Chris Weiler is the Executive Chairman of the Weiler Abrasives Group and represents the third generation of family ownership in the company. Prior to becoming Executive Chairman, Chris was the company’s CEO for 15 years.
Weiler Abrasives Group is a global leader in the Welding Fabrication and Industrial markets producing abrasive grinding wheels, coated abrasives and wire brushes. Chris started with Weiler in 1998 and held positions of increasing responsibility in the areas of sales and marketing and was named President/CEO in 2009.
As CEO, Chris led Weiler through a major business transformation, taking a conservative family business and developing it into a progressive, global company. Under Chris’ leadership, Weiler has become a market leader in abrasives; more than tripling revenue and now employs 1,100 people in nine countries, with over 1.0 million square feet of manufacturing space.
Prior to joining Weiler, Chris worked for Constellation Brands the largest international producer and marketer of beverage alcohol brands and was the lead member of the development team responsible for creating Arbor Mist, one of the fasted growing wine brands in the industry, shipping one million cases in its first 100 days.
John Wiborg
Founder, CEO & President of Stellar Industrial Supply
John Wiborg is the Founder, CEO & President of Stellar Industrial Supply, Inc. a nineteen-location industrial, safety, and metalworking supply distributor headquartered in Tacoma, Washington. He is a member of the Board of Directors and Lead Director of Affiliated Distributors, the largest buying group in North America. He is also on the Divisional Board of Directors of the Industrial Supply Division of Affiliated Distributors. John also served on the Board of Directors and Executive Committee and is a past Chairman of ISA (Industrial Supply Association).
John is currently on several private company boards and is an active community volunteer. John serves on the Board of MultiCare Health System, where he is also the Chairman, and is a member or Chairman of several committees for that organization. John re-joined the Board of Directors of the YMCA of Pierce and Kitsap Counties in 2023.
John has previously served on many Boards and Committees in the Tacomacommunity, including the boards of the YMCA of Pierce and Kitsap Counties (past Chairman), The Greater Tacoma Community Foundation (past Chairman of the Investment Committee), Bellarmine Preparatory School, and The Bellarmine Benefactors’ Trust.
John lives in Tacoma, Washington, he has 5 grown children, 1 grandchild, and two dogs. John enjoys snow skiing, golf, boating, cooking, travel, his dogs, and reading (especially historical novels).
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8:45AM–9:45AM ET
Navigating AI in the Industrial Channel: Solutions, Challenges, and Future Insights
-Jonathan Bein, Managing Partner, Distribution Strategy Group -Benj Cohen, CEO, Proton.Ai -Paul Noble, Founder, Verusen -Alex Wicpalek, CEO, Continuum AI -Greg Davoll, VP, Product Management, PROS
Navigating AI in the Industrial Channel: Solutions, Challenges, and Future Insights
Dive into the world of AI innovation with a panel discussion led by Jonathan Bein, AI expert from Distribution Strategy Group. Jonathan will lead an engaging conversation with three prominent leaders from leading AI technology companies, each at the forefront of innovation in the industrial industry.
These industry leaders will explain the challenges their AI solutions address, providing a comprehensive breakdown of their respective technologies and their impact on the companies they serve. Learn how these experts are reshaping traditional practices, from optimizing inventory management to driving top-line growth and streamlining supply chain operations. Gain unique insights into the impact of AI on industrial practices and learn how these cutting-edge solutions address industry-specific challenges.
Get an insider’s perspective on the current AI landscape, exploring emerging trends, opportunities, and potential pitfalls. Whether you’re an industry veteran seeking innovative solutions, or an AI enthusiast intrigued by the intersection of technology and distribution, this session promises a deep dive into the evolving landscape of AI-powered innovation.
The panelists will share their candid assessments of the current AI landscape in the industrial channel, discussing emerging trends, opportunities, and potential pitfalls.
Jonathan Bein
Managing Partner, Distribution Strategy Group
Jonathan Bein, Ph.D. has worked with many distributors to make their marketing a profit center. He has developed and applied analytic approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing, and channel strategy for distributors.
Before Distribution Strategy Group, Bein has successfully led and been part of executive management for software product and services companies in information technology, healthcare, and communications. Bein has been CEO of several companies including:
SkyeTek — grew revenues and valuation four-fold of RFID manufacturer in seven months.
IGS, Inc. — delivered 100 software solutions for companies such as AT&T, Comcast, Verizon, and Lucent.
Bolder Heuristics, Inc. — achieved Inc 500 ranking with software services for telecommunications, healthcare, and IT.
As VP of Engineering at Informed Access, a provider of phone-based healthcare triage, he drove the development of core products and services and the company was subsequently sold for $300M. As VP of Engineering at Telwatch, Bein drove the development of network management software that became the core platform for Objective Systems. At Martin Marietta, he applied artificial intelligence to perform automatic real-time fault handling of spacecraft hardware.
Benj Cohen
CEO, Proton.Ai
Founder & CEO of Proton.ai, a growth engine for distributors. His company’s mission is to help distributors harness cutting-edge artificial intelligence (AI) to drive increased sales. Benj learned about distribution firsthand at Benco Dental, a family business started by his great-grandfather.
He graduated from Harvard University with a degree in Applied Math and speaks regularly at industry events on the benefits of AI for distributors. Benj has been featured in trade publications including MDM, Industrial Distribution, and Industrial Supply Magazine. His company, Proton.ai, recently received a $20 million Series A round of funding led by Felicis Ventures.
Paul Noble
Founder, Verusen
As founder and CEO of Verusen, an innovator in supply chain data, inventory, and procurement technology, Paul Noble oversees the company’s vision and strategic direction. He has extensive experience in the industrial supply chain and distribution space, as he was recognized as a Supply Chain Pros to Know by Supply and Demand Chain Executive in 2020 & 2021.
Before founding Verusen, Noble spent over a decade with The Sherwin-Williams Company, where he specialized in supply chain/manufacturing and led its Eastern U.S. Industrial Distribution business unit.
Noble graduated cum laude with a bachelor’s degree in Management and Marketing from Lincoln Memorial University in Harrogate, Tennessee.
Alex Witcpalek
CEO, Founder, Continuum AI
Alex has spent the past 12+ years bringing technology solutions to distributors and manufacturers. In 2018, Alex was recognized by Distribution Trends, 40 under 40. With an emphasis on digital transformation, Alex has helped thousands of organizations to adopt profit-driving strategies and processes.
Today, Alex serves as Continuum AI’s CEO and Founder, on a mission to solve the challenges of logistics, credits, and recommerce inside the multi-party reverse logistics supply chain.
Greg Davoll
VP, Product Management, PROS
Greg has over thirty years of enterprise software experience in product management and marketing leadership roles across an array of companies including IBM, NetIQ, Sybase, BMC Software and Quest Software. Greg currently leads the B2B product management team for PROS AI-powered price optimization & pricing management platform, including configure, price, and quoting (CPQ).
In his former role as VP or Product Marketing at Alteryx, Greg led the product marketing function overseeing product and platform positioning & messaging, sales enablement, go-to-market, pricing/packaging and evangelism. He is based in Denver, CO and received his B.S. degree in Mathematics-Computer Science from Colorado School of Mines. Greg also serves as an Adjunct Professor for Computer Science at School of Mines.
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8:45AM–9:45AM ET
What it Takes to Attract Next-Generation Talent: Employer Branding, Social Recruiting & Candidate Experience
-Dr. Bharani Nagarathnam, Associate Professor & Associate Director of Graduate Program, Texas A&M University -Anum Tariq, Senior Industrial Distribution Student at Texas A&M University -Daisy Lara, Senior Industrial Distribution Student at Texas A&M University
What it Takes to Attract Next-Generation Talent: Employer Branding, Social Recruiting & Candidate Experience
The speed at which your company can grow depends on your talent. Unlike products and services, you are competing with everyone for talent. Recruiting, developing, and retaining next-generation employees starts with understanding the expectations, needs, priorities, and mindset of Gen-Z.
This presentation will address how industrial businesses can develop employer branding and social + digital recruiting strategies to attract the next generation of employees. This presentation will share best practices in process, communication, interaction, personalization, and speed in attracting and converting top talent into employees. Next-generation talent acquisition is key to growing your business and creating a competitive advantage.
You will also hear from Gen-Z students from Texas A&M on what they are looking for in an employer.
Key Takeaways:
- Understand how to build an employer brand in the eyes of Next-Gen talent.
- Create and promote Employee Value Proposition (EVP) including culture, work environment, and employee development.
- Design a social recruiting plan including passive recruiting strategies.
- Develop a candidate experience process that focuses on touchpoints, communication, and positive experiences.
Dr. Bharani Nagarathnam
Associate Professor & Associate Director of Graduate Program, Texas A&M University
Dr. Bharani Nagarathnam is an Associate Professor of Instruction and Associate Director of Master of Industrial Distribution program at the Department of Engineering Technology & Industrial Distribution at Texas A&M University. He is the co-founder of the Talent Development Council that works with distributions on talent acquisition, management, and development practices. He teaches graduate and undergraduate courses in Industrial Distribution. He has more than 20+ years of experience in teaching, applied research, academic program management. Dr. Bharani has worked on industry projects, consortia, and professional development programs for 100+ industrial distributors and manufacturers. He has published in academic journals and industry publications. He is the co-author of two books. Dr. Bharani holds a Ph.D. in Human Resource Development and Master of Science in Industrial Engineering from Texas A&M University.
Daisy Lara
Senior Industrial Distribution Student at Texas A&M University
Daisy Lara hails from Houston, Texas, and is currently pursuing her Bachelor of Science in Industrial Distribution at Texas A&M University, with an expected graduation date in 2024. With a passion for the industrial sector, Daisy is actively engaged in her studies and looks forward to contributing her insights and expertise as a panelist at ISA24. She brings a fresh perspective and a wealth of knowledge to the discussion, eager to connect with fellow industry professionals and share her experiences.
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Anum Tariq
Senior Industrial Distribution Student at Texas A&M University
Anum Tariq is a senior Industrial Distribution major at Texas A&M University. The Industrial Distribution Program resonates with her as it offers an extensive network of industry professionals and facilitates diverse career opportunities. Beyond academics, she finds joy in playing tennis, going on long drives, and hanging out with family. This past summer, Anum interned at Century A/C in Houston as a Branch Operations Intern. It was a rotational program focusing on branch operations for a distributor; she gained experience in counter sales and warehouse operations. This upcoming summer, she will be working at Emerson as a Technical Sales Intern. Anum hopes to pursue a career in sales following graduation. She is very thankful to be a part of ISA this year and looks forward to meeting industry professionals.
VIEW ANUM’S RESUME
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